This is something you may have heard. When a couple gets married there is always a picture of the bride and groom cutting the wedding cake. When people go to a wedding what do they talk about? The dress and the cake! The cake is always the centerpiece at a wedding, birthday party or special event.
Custom cakes are not just cakes. They are works of art that are central to the celebration. Also, from the business aspect, your cakes are not just cake you throw in the oven and hope it comes out right. Your cakes are tried and true recipes, icing, cake boards, dowels, fondant, decorating tools, days of work preparing decorations, planning, sketching, designing, and working with the client, then you deliver the cake and make sure it is perfect before walking away.
Those that compare your cakes to those at grocery stores do not understand that those cakes were flash frozen months ago and then decorated as fast as possible with buckets of pre made icing. Grocery stores have cakes, you provide a lasting memory, a conversation piece and a work of art!